Benna

In 2017, Benna had launched 'I drink FRESH ! ' campaign at St. Monica school in Birkirkara. This campaign featured 12 Maltese personalities including Destiny Chukunyere, Gianni Zammit, and André Schembri to show the benefits of drinking fresh milk as part of their lifestyle. Malta Dairy Products Ltd. had distributed the calendar I drink FRESH! for free in schools and other public places, with the campaign also set to feature on TV, radio, billboards and social media.

The phrase I drink FRESH! highlights the importance of consuming FRESH milk as it fits perfectly into a varied and balanced diet that is essential for the enjoyment of a healthy lifestyle.  No other natural food contains such a right balance of all the major nutrients required by the human body.

In my opinion, Benna was still popular among Maltese citizens and foreigners before even this campaign existed because it was the only local milk that was sold in the country and daily used throughout the day by various people, it still is till this day. This campaign mostly targeted people that do not drink milk and children by using famous celebrities, so that they get motivated to try their products. Also, the re-branding of Benna was successful, the client can know which type of milk he or she wants by looking at the colour of the packaging.