Kinnie

'I AM TASTE' was a new campaign for Diet Kinnie that was launched across digital and traditional media, including outdoor and print. The campaign I AM TASTE,  is a bold and impactful reaffirmation of the Diet Kinnie brand. It highlights both the physical and product characteristics, as well as referencing the longstanding association between Diet Kinnie and the local fashion scene. The protagonist of the campaign is Nicole Ebejer, winner of the Face of Diet Kinnie 2016 competition, portrayed as various fashion and pop culture icons.

The brand executive stated that the face of Diet Kinnie competition gave them a great platform to work with. To them it is of highly importance to seek out young talent to represent the brand, but also launching aspiring models onto the local fashion and modeling industry.

In my opinion, the visual campaign is very much focused on bringing a fresh and modern element to the Diet Kinnie brand by drawing inspiration from classic and current fashion icons to associate the timeless taste of Diet Kinnie to the timeless style and 'taste' in fashion.