Say it with candles 'Awaken the spirit of travel'

Brand Wagon was reached by Malta's national carrier Air Malta to produce a video that would feature Malta's beauty as a destination and awaken the spirit of travel.

The company got inspired to use candles for the video since the Maltese is an island full of candles that light the shrines, churches and caves with their warm glow. Their warmth is a symbol of the Mediterranean welcoming nature.

434 candles and over 30 people were needed and used to bring this one minute video to life. The filming took place at Gnejna Bay, the candles were labelled and placed on the send in proportional grid that formed a rectangular shape from an overhead shot camera angle. The glowing candles created a slimming image of something synonymous with the Maltese Islands.The video was uploaded on YouTube and was embarked on a media campaign. The video was a success and received over 100,000 views.

Although, I liked the fun and simple idea of using candles to symbolize the Maltese islands and its Mediterranean feel and nature. When text was included in the video by using the candles light it was not always visible and sometimes blurry. However, the message was reached and many Youtube comments were positive.